Interviews
- Interview by Wired Italy (n. 72, may 2015) for the cover story "The virality formula."
- Interview by Marketing Insights Magazine (July/August 2015) for the cover story "The Marketing Science Behind Clickbait."
- Other interviews for: Gli Stati Generali, Corriere del Trentino, l'Adige
Work featured (selection)
-
MIT Technology Review "An Emerging Science of Clickbait"
- MIT Technology Review "The New Science of Online Persuasion"
- MIT Technology Review "How Images Become Viral on Google+"
- Harvard Business Review “The Emotional Combinations That Make Stories Go Viral”
- Wall Street Journal "How to Create Better Advertisements"
- New York Magazine "Here Are the Feels That Make Internet Things Go Viral"
- The Atlantic "Science Has Figured Out Why We Share Certain GIFs More Than Others"
- Adweek "The Science of Emotions and Virality on Social Media"
- HubSpot "The Role of Emotions in Shareable Content"
- HubSpot "How to Conduct Research for an Infographic"
- BoingBoing "37K sentiment-analysis words associated with emotion scores"
- Corriere della Sera "Il sublime svelato dalle neuroscienze"
- Rappler "Study uses Rappler to see relationship between emotions and virality"
- Linkiesta "La scienza delle notizie virali"
- BoingBoing "37K sentiment-analysis words associated with emotion scores"
- La Vanguardia "Los contenidos alegres son más virales"
- t3n "Viralität im Netz"
- Edutopia "Technical Writing: In Science, Readability Breeds Virality"