Professional Experience

(2015-present) Researcher at FBK-Irst.

(2011-2015) Researcher at Trento-Rise for the project “PerTe, Persuasive Technologies”. Tasks: research activity, preparation of project proposals.

(2010-2011) Scientific coordinator of the CORPS project in collaboration with the Center for the Evaluation of Language and Communication Technologies (CELCT) from June 2010 to January 2011.

(2008-2011) Junior Researcher at FBK-Irst for the FIRB project “Intelligent technologies for cultural visits and mobile education”. Tasks: research activity, preparation of project proposals, web portal development.

(2004-2007) Research Consultant at ITC-Irst for the EU Network of Excellence HUMAINE (human-machine interaction network on emotions). Tasks: research activity, WorkPackage coordination, preparation of project reports and deliverables, workshops organization.

(2005-2006) Visiting researcher at Haifa University, Dept. of Human Services, in May 2005 and February 2006.

(2002-2005) Research Consultant at ITC-Irst for the PEACH project (Personal Experience with Active Cultural Heritage). Tasks: mainly research activity.

(2001-2007) Visiting researcher, on various occasions, at the Institute of Cognitive Sciences and Technologies (ISTC – CNR) in Rome.

(2001-2004) Research Consultant at ITC-Irst for the TICCA project, (Cognitive technologies for artificial agents interaction and cooperation). Tasks: mainly research activity.

(2000-2001) Master thesis at ITC-Irst, in which I focused my research interests on persuasive communication.

 

 

Seminar at Telefonica Digital in  Barcelona, February  2014. Title "Persuasive Natural Language Processing: from web advertising to political speeches and virality in social networks".

Seminar at Google Labs in Zurich, May 2012. Title: “Linguistic style and Content Readability in Social Networks”, “Google AdWords, scientific research and the automatic variations of ads text”.

Seminar at Google Labs in Zurich, October 2011. Title: “Crowdsourcing Persuasive Message Evaluation with Google AdWords”, “Persuasion and Virality in Social Networks”.

Seminar at MIT media lab in Boston, October 2011. Title: “Text Virality in Social Networks”.

Seminar  at F5 Hit refresh, Code Camp, July 2012. Title "Persuasion in language and in political speech".

Invited Speaker at “Big Data and Social Mining”, Project Management Institute Conference, November 2012, Milan. Title “Persuasive Language and Big Data”.

Lecture at the University of Trento, April 2013. Title: “Persuasiveness and Audience Reactions in Political Speeches”.

Lecture at the University of Pisa, October 2012. Title: “Persuasiveness and Audience Reactions in Political Speeches”.

Lecture at the University of Rovereto, May 2012. Title: “Persuasiveness and Audience Reactions in Political Speeches”.

Lecture at the University of Amsterdam, June 2011. Title: “Persuasive Natural Language Processing”.

Seminar at the University of Manchester, September 2006. Title: “Ethical Issues for Persuasive Agents”.

 

PC member for the "Content analysis" track at WWW 2014.

PC member for the “Social Computing Conference” (SocialCom) in 2012.

PC member for the "Workshop on Computational Personality Recognition" in 2014. 

PC member for the “Computational Models of Natural Argument” (CMNA) workshops in 2007, 2008, 2009, 2010, 2011, 2012, 2013, 2014.

PC member for the “AISB Symposium on Persuasive Technology” in 2008, 2009.

PC member for the “User Models for Motivational Systems: the affective and the rational routes to persuasion” (UM4Motivation) workshops in 2010, 2011, 2012.

Reviewer for: IEEE Transactions on Affective Computing journal, Applied Artificial Intelligence Journal, Journal of Pragmatics, ACM Transactions on Interactive Intelligent Systems Journal, “Adaptive Hypermedia and Adaptive Web-Based Systems” (AH) 2008, Cicling 2008, “User Modeling, Adaptation, and Personalization” (UMAP) 2009, “Affective Computing & Intelligent Interaction” (ACII) 2009, “International Conference on Computer Creativity” (ICCC) 2012, “Semantic Relations-II. Enhancing Resources and Applications” (SemRel) 2012, "workshop on Advances in Discourse Analysis"  (ADACA) 2012,  CLiC 2014, Digital Humanities conference (DH) 2014-2015. ACL track on "NLP for the Web and Social Media" 2014.

(2014) Automatic linguistic analysis of internal survey for company's climate at Autogrill

(2013) Web communication consultant for the technological start-up MachineLinking

(2013) Persuasive Technologies consultant for the technological start-up NeoCogita

(2012) Web communication consultant for the technological start-up Practix

(2012) Tutorial titled "Web Analysis with Google Tools" at F5 Hit refresh, Code Camp

(2008-2011) Web communication consultant for the editorial project Resistenza Umana

(2008) 3-month collaboration with the marketing consultancy company Future Drive. Focus on viral marketing and WEB 2.0

MarcoGuerini.eu

PhD in Information and Communication Technologies. Personal website.

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