Marco Guerini, PhD

2012

Guerini M., Strapparava C. & Stock O. “Ecological Evaluation of Persuasive Messages Using Google AdWords”. In Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (ACL), 2012.
Guerini M., Pepe A. & Lepri B. “Do Linguistic Style and Readability of Scientific Abstracts Affect their Virality?”. In Proceedings of the Sixth International AAAI Conference on Weblogs and Social Media (ICWSM), 2012.
Guerini M., Strapparava C. & Stock O. “Audience Reactions for Information Extraction About Persuasive Language in Political Communication”. In M. Maybury (ed.) Multimedia Information Extraction: Advances in Video, Audio, and Imagery Analysis for Search, Data Mining, Surveillance, and Authoring, 289-304, John Wiley & Sons, Inc. 2012.
Ozbal G., Strapparava C. & Guerini M. “Brand Pitt: A Corpus to Explore the Art of Naming”. In Proceedings of LREC2012, Istanbul, 2012.
Gatti L. & Guerini M. “Assessing Sentiment Strength in Words Prior Polarities”. In Proceedings of the International Conference on Computational Linguistics (Coling), 2012.
Gatti L., Guerini M., Callaway C., Stock O. & Strapparava C. “Creatively Subverting Messages in Posters”. In Proceedings of the International Conference on Computational Creativity (ICCC), 2012.
Stock O. & Guerini M. “Investigating Ethical Issues for Persuasive Systems”. The Goals of Cognition. 497-522, 2012.

Guerini M., Stock O., Zancanaro M., O'Keefe D.J., Mazzotta I., de Rosis F., Poggi I., Lim M. Y. & Aylett R. “Approaches to Verbal Persuasion in Intelligent User Interfaces”. In P. Petta, R. Cowie and C. Pelachaud (eds.) The HUMAINE Handbook on Emotion-Oriented Systems Technologies. Springer, 2011.
Guerini M. & Stock O. “Intelligent Persuasive Technologies: Prospects for Tourism”. Journal of Information Technology and Tourism , 12(2): 107-123, 2011.
Guerini M. & Strapparava C. “Persuasion and Social Contagion”. in Proceedings of the SocialCom Workshop on Social Behavioral Analysis and Behavioral Change, Boston, 2011.
Strapparava C., Guerini M. & Ozbal G. “Persuasive Language and Virality in Social Networks”. in Proceedings of Affective Computing and Intelligent Interaction conference (ACII), 2011. Nominee for Best Paper Award.
Guerini M., Strapparava C. & Ozbal G. “Exploring Text Virality in Social Networks”. In Proceedings of the Fifth International AAAI Conference on Weblogs and Social Media (ICWSM), 2011.
Guerini M., Strapparava C. & Stock O. “Slanting Existing Text with Valentino”. In Proceedings of IUI2011, Palo Alto, CA, 2011.

Guerini M., Strapparava C. & Stock O. “Evaluation Metrics for Persuasive NLP with Google AdWords”. In Proceedings of LREC2010, Malta, 2010.
Strapparava C., Guerini M. & Stock O. “Predicting Persuasiveness in Political Discourses”. In Proceedings of LREC2010, Malta, May 2010.

Guerini M., Strapparava C. & Stock O. “CORPS: A Corpus of Tagged Political Speeches for Persuasive Communication Processing”. Journal of Information Technology & Politics, 5(1): 19-32, Routledge, 2008.
Guerini M., Strapparava C. & Stock O. “Trusting Politicians Words (for Persuasive NLP)”. in Computational Linguistics and Intelligent Text Processing, 4919: 263-274. Springer Berlin, Heidelberg, 2008.
Guerini M., Strapparava C. & Stock O. “Resources for Persuasion” in Proceedings of LREC2008, Marrakech, Morocco, May 2008.
Guerini M., Strapparava C. & Stock O. “Valentino: A tool for Valence Shifting of Natural Language Texts” in Proceedings of LREC2008, Marrakech, Morocco, May 2008.

Guerini M., Stock O. & Zancanaro M. “A Taxonomy of Strategies for Multimodal Persuasive Message Generation”. Applied Artificial Intelligence Journal, 21(2): 99-136, 2007.
Castelfranchi C. & Guerini M. “Is it a Promise or a Threat?”. Pragmatics & Cognition Journal, 15(2): 277–311, 2007.
Castelfranchi C. & Guerini M. “Pragmatics and Social Interaction of Conditional Influencing Promises and Threats” in Proceedings of the IJCAI Workshop on Computational Models of Natural Argument, Hyderabad, India, January 2007.