- Guerini M., Strapparava C. & Stock O. “Ecological Evaluation of Persuasive Messages Using Google AdWords”. In Proceedings of the 50th Annual Meeting of the Association for Computational Linguistics (ACL), 2012.
- Guerini M., Pepe A. & Lepri B. “Do Linguistic Style and Readability of Scientific Abstracts Affect their Virality?”. In Proceedings of the Sixth International AAAI Conference on Weblogs and Social Media (ICWSM), 2012.
- Guerini M., Strapparava C. & Stock O. “Audience Reactions for Information Extraction About Persuasive Language in Political Communication”. In M. Maybury (ed.) Multimedia Information Extraction: Advances in Video, Audio, and Imagery Analysis for Search, Data Mining, Surveillance, and Authoring, 289-304, John Wiley & Sons, Inc. 2012.
- Ozbal G., Strapparava C. & Guerini M. “Brand Pitt: A Corpus to Explore the Art of Naming”. In Proceedings of LREC2012, Istanbul, 2012.
- Gatti L. & Guerini M. “Assessing Sentiment Strength in Words Prior Polarities”. In Proceedings of the International Conference on Computational Linguistics (Coling), 2012.
- Gatti L., Guerini M., Callaway C., Stock O. & Strapparava C. “Creatively Subverting Messages in Posters”. In Proceedings of the International Conference on Computational Creativity (ICCC), 2012.
- Stock O. & Guerini M. “Investigating Ethical Issues for Persuasive Systems”. The Goals of Cognition. 497-522, 2012.